![]() There are shelves, books, pillows, boxes, bags, clothes, and many other things in this room. Why is negative space so important? Imagine you come into a room fully packed with various stuff. ![]() But can you see a spoon that hides in the logo to create an image of an ink pen nib? Tips on How to Create a Negative Space Logo Obviously The Guild of Food Writers writes about food. Can you spot the blank space under the eagle? It is the silhouette of Washington’s iconic Capitol building. Besides, the lines continue to form a healthy electrocardiogram reading.Īn eagle, a national emblem, is a logo for Washington Capitals. ![]() You can clearly see a heart on the logo of British Heart Foundation. Look at the NBC logo where the white space in the middle creates the silhouette of a peacock. Can you see a bear that hides in the mountain? This place was also known as ‘the city of bears’. Toblerone is a chocolate brand that hails from the town of Bern in Switzerland. Take a look at this WWF (World Wildlife Fund) logo that came from a giant panda that lived in the London zoo in 1961. Sometimes white space is used so cleverly that you don’t even know it’s negative space. This logo is a creative combination of function and form. The designer simply combined two initials side by side that formed the shape of an electric plug. ![]() This logo was created by an Italian graphic designer Gianni Bortolotti for the electric supply company ED (Elettro Domestici). The logo could be rubber stamped right on the white paper cups. They successfully combined negative and positive space in their logo. Cooper is an alcoholic ice cream brand that used typographic lipstick to create a logo. It derived from the original 1982 logo on a red background and ‘Adobe’ written below in black. There are countless ways to use a letter in a negative space logo and Adobe did a great job. The logo hides an arrow between the letters E and X. The FedEx logo is a classic examples of a logo with negative space that won a lot of design awards. Be inspired by these logos and think of how you can implement these tricks in your branding. There are numerous well known logos that use negative space and we will now show you a few examples. Popular Examples of Logos Using Negative Space When it is used smartly, users will not notice blank areas, but instead give full attention to the logo itself. Negative space allows a user to focus on key elements of the design. You can find this term not only in graphic design, but also in interior, art, photography, and web design. You may have heard negative space be called white space. It gives sense to a positive image and helps your eyes to separate objects in the image. If you have a black logo with a symbol on white background, then the white backdrop is negative space. In a nutshell, negative space is a part of the logo (or graphic) that is not directly covered in colors or text.įor example, in a photo with a tree against the sky the tree will be positive space, while the sky along with the space between branches and leaves of the tree will be negative space. In this article we will learn what is negative space, see popular logos that use negative space, and discover the five best tools that can help you create an amazing logo yourself. You can create a wonderful logo with hidden or dual meaning with clever use of negative space. Negative space is a space between or around subjects in an image. It uses colors, shapes, and typography to become an identifying images for a company.Įverybody wants to have a logo that grabs attention at once and is easy to remember.Īnd negative space can help you bring balance to your logo and make it memorable. A logo is the very first thing that crosses your mind when you think of a certain company.Ī logo helps to remember the brand and convey a complex message with a small symbol.
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